Sunken Costs - An Interesting & Often Overlooked Business Notion by Seth Godin

I wonder what sunken costs I should be ignoring, or exploring?
This great article is a mind bender by Seth, and will really stick
with you throughout the day.   I'll be back in a few days to report
my observations, but for now, do yourself a favor, and read this post.
It's really good to ponder over.

Read Seth's post here...

Excerpt from post: 

When making a choice between two options, only consider what's going to happen in the future, not which investments you've made in the past. The past investments are over, lost, gone forever. They are irrelevant to the future.

You have two pieces of land. One you bought for $1,000,000, one for $10,000. On which one should you develop a gas station?

I know. The one that's right next to the huge subdivision being put up, not the one next to the condemned shopping center.

Read Seth's post here...